Skills
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Team building & leadership
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Negotiations
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Product Strategy
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Market Mapping
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Competition analysis
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Sales strategy optimization
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Go-to-Market strategy
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Business Analysis & review
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Critical thinking & problem-solving
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Conflict Management
Experience
2020 - 2023
Regional Manager South
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Drove transformation of sales operations enhancing HEX, MG and Compactor performance.
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Achieved targeted equipment 'Mean Time To Restore' with customer support team.
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Go-To-Market for Electric Wheeled equipment - Market segmentation.
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Catalyst in introducing mini excavators to India (Go to Market) - August 2022.
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Go-To-Market for BS4 wheeled equipment in the region.
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Enabled rollout of new enterprise-level software through effective cross-functional collaboration within sales and accounting teams.
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Construct and analyze sales trends, market share, and profitability in order to identify opportunities for profitable growth and strengthening market share
2018 - 2020
Regional Product Manager (Heavy Line)
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Provide in-depth analysis on market segmentation and potential mapping.
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Primary Research: market/consumer visits to understand key consumer trends and devise product/ marketing.
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Enhanced dealership performance in promoting innovative JCB NXT products.
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Guided the team by creating actionable plans that improved overall productivity and market positioning.
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Achieved significant growth in excavator market share, rising from 12% to 19%, while keeping wheel loader and compactor shares stable.
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Successfully rolled out the JCB NXT series of Excavators across the South Central Zone.
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Led the most successful Excon event for JCB heavy lines.
2007 - 2018
2015 - 2018
Branch Manager
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Managed dealer network and channel management to meet Sales, Service and parts objectives across South Karnataka.
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Secured highest market share of 45% by selling 345 excavators in FY 16-17.
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Secured an impressive achievement of 140 crores during FY 16-17, covering mining excavators.
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Established foothold in government sector by winning BBMP & GEM tenders.
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Led EXCON 2017, attaining highest sales and conversion rates.
2013 - 2015
Asst. Divisional Manager -Sales
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Increased sales revenue by achieving targets for equipment and spare parts .
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Ensured direct sales for key accounts and collabrating with financers for First Time Buyers/Users.
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Trained Management Trainees on Sales Module.
2012 - 2013
Senior Manager -Sales
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Mandated to achieve sales and marketing targets for equipment and spare parts through dealer network in Karnataka.
2011 - 2012
Senior Manager - channel management & dealer development
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Mandated to appoint new dealers based on Territory Audit & Business Feasibility Analysis.
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Enhanced Dealer Management System process and facilitated working capital finance for dealers.
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Facilitated Working Capital Finance for dealers by finding new avenues of funds.
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Successfully implemented HR & Training module in Dealer Management System (SAP-DMS)
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Successfully conducted Annual Dealer Conference at Manesar, Delhi for the year 2011-2012
2010 - 2011
Senior Manager - Sales
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Mandated to drive sales and marketing targets for equipment and spare parts in Andhra Pradesh.
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Successfully launched and sold the first Transit Mixer in South India.
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First to introduce Tata Hitachi Mining Dumpers to Institutional Customer.
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Instrumental in improving the dealer capability and performance in territory.
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Improved market shares across different product categories.
2007 - 2011
Manager -Sales
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Mandated to drive Selling and marketing of construction machinery and solutions for mining, infrastructure, construction and agriculture industries.
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Management and coordination of activities with third party associates. (Financiers, Logistics & Customs Clearing Agents).
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Secured Single order worth of ` 23 Crores from Institutional customer. Successfully launched and sold imported series of excavators in Andhra Pradesh.
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Coordinated between implementation team and user for implementing SAP based Dealer Management System. The project involved process detailing, development, testing and deployment of the system.
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Awarded as the “BEST SALES PERSON” pan India- Tata Hitachi in June 2009, for achieving highest sales revenue through bulk deals to institutional and corporate customer
2007 - 2007
Management Trainee
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Mandated to drive Selling and marketing of construction machinery and solutions for mining, infrastructure, construction and agriculture industries.
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Management and coordination of activities with third party associates. (Financiers, Logistics & Customs Clearing Agents).
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Secured Single order worth of ` 23 Crores from Institutional customer. Successfully launched and sold imported series of excavators in Andhra Pradesh.
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Coordinated between implementation team and user for implementing SAP based Dealer Management System. The project involved process detailing, development, testing and deployment of the system.
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Awarded as the “BEST SALES PERSON” pan India- Tata Hitachi in June 2009, for achieving highest sales revenue through bulk deals to institutional and corporate customer
Education
MBA Marketing
SDM Institute for Management Development
BE Mechanical
BTL Institute of Technology